◎the second picture
1. What kind of headline was used?
Provocative headline.
2. Was there a subhead and a slogan?
The slogan is "THINK BIG. BUT NOT TOO BIG."
3. Was the visual attractive?
Yes, it has an obvious contrast with two people.
4. Was the overall lay-out creative? Does it make the readers think? In what way?
Yes, because the picture shows a funny contrast between two people. It makes the readers think what will happen if that guy indeed jumps. Will the skinny man be able to catch the guy whose weight is heavier than him? Will the skinny man crumple? The headline explicates that the skinny man should conceive the consequence after catching the guy.
Provocative headline.
2. Was there a subhead and a slogan?
The slogan is "THINK BIG. BUT NOT TOO BIG."
3. Was the visual attractive?
Yes, it has an obvious contrast with two people.
4. Was the overall lay-out creative? Does it make the readers think? In what way?
Yes, because the picture shows a funny contrast between two people. It makes the readers think what will happen if that guy indeed jumps. Will the skinny man be able to catch the guy whose weight is heavier than him? Will the skinny man crumple? The headline explicates that the skinny man should conceive the consequence after catching the guy.
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